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Greek Yogurt Processor Brings Traditional Recipes and Non-Traditional Practices to U.S. Plant. by Karen Langhauser, Editor in Chief Food Manufacturing Magazine |
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Tradition and automation are two words typically not joined together in the food industry. FAGE USA Dairy Industry begs to differ, and has backed this assertion with a 100-million dollar, state-of-the-art production facility in Johnstown, NY. Started in 1926 as a small dairy in Patissia, Greece, FAGE Dairy Industry S.A began exporting to the United States in 1998, later establishing subsidiary FAGE USA Corp. in order to more effectively distribute product to the U.S. market. Their "ridiculously thick" Greek yogurt was a success, which led to the decision in September 2006 to start construction of a U.S. processing facility. |
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Automation Fully operational in April 2008, the 120,000 square foot plant employs 110 employees – but few of them ever come in contact with yogurt. Despite the robotic precision of the FAGE plant, the charm of tradition is not lost. Ioannis Ravanis, as well as Ioannis Papageorgiou, FAGE USA's President and COO, were both relocated from Greece to the NY plant to oversee the plant construction. Despite a wounded American economy, FAGE has not lost faith in the American market. Perhaps this has to do with the company's tremendous faith in their own product, and strict commitment to quality. So strict, in fact, that aside from rigorous laboratory-based quality-assurance, Ravanis personally taste tests all four types of yogurt produced in the plant every day. |
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The plant runs five days a week, in three shifts until 11 pm at night, and then ends with a cleaning (CIP) shift. Piping, processing equipment and tanks are steam sterilized nighly. "We have modeled our facility after a biotech plant," notes Ravanis. |
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Indeed, the plant's filling room resembles a pharmaceutical plant, utilizing sterile air forced down vertically, ideally to drive any particulates past the filling process line, to the floor. Sterile air forced inside filling machines protects against bacteria, water or dust. All plant floor operators wear white gowns, hairnets, beard guards (when applicable) and latex gloves – even if they have no actual contact with the yogurt. Future growth Since establishing the NY plant, FAGE no longer has to ship product from Greece to the United States. The Johnstown plant successfully fills the demand for the 2.0 percent market share that FAGE has captured from the estimated $3.9 billion U.S. yogurt market. But they have no plans of stopping there. Empty space on the plant floor will soon be filled with new equipment. |
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